MAX ICARDI

The majority of us are well aware of the need to exercise more. In the past 4 years 'Get more exercise' has constantly been at the top 3 New Year's resolutions worldwide. How come then only a small percentage of people are currently meeting the minimum required levels of physical activity? As a personal trainer with more than 15 years of experience I've gained a good level of expertise on coaching my clients to their goals. In this lecture I will discuss the top 7 obstacles that come in the way to a more active lifestyle and help the participants to overcome these barriers.

The lecture itself is 60', followed by 30' Q+A from the public.

Audience can be big or small

Copies of the book available in Dutch (15 euro)

More and more employers are investing in the wellbeing on the work place. When we think about the factors that contribute to workplace performance, we rarely give much consideration to food. For those of us battling to stay on top of emails, meetings, and deadlines, food is simply fuel. But as it turns out, this analogy is misleading. The foods we eat affect us more than we realize. In this entertaining session I will help the audience tackle the everyday struggles with making healthy and practical nutrition choices at work.

The lecture itself is 60', followed by 30' Q+A from the public.

Option: can be combined with "What's your excuse?"

There's no doubt that Functional Training is gaining more and more popularity in almost every sport as a safe and effective method to increase performance and reduce the risk of injuries. With more than 15 years of experience in functional training for various sports, I can cover different aereas during this workshop. Some of the clinics I've already given include functional training for golf, handball, volleyball, cycling, triathlon, tennis, skiing...but other topics can be discussed on demand.

All training must be for a purpose and be on valid principles. It is no good if you do not know why you do things and are left wondering whether what you do will work. Periodisation is a well known concept in many disciplines (think running, cycling, athletics...) but when I look at the most functional training programs, I often miss a long term planning.  During this lecture we will discuss how to integrate functional training in all his forms in an existing sports calendar or how to start from scratch.

The majority of the education courses for sport professionals focus on a deep knowledge of the human body, its functions and the impact of physical exercise on performance and health. What is often missing is the knowledge of speciifc business principles to make from a passion a profitable job. I propose three business lectures with immediate practical applications for sport and health professionals:

1. The 5 P's of business

2. 6 steps of persuasion

3. HELP! My agenda is full

These three lectures can be booked all together for a day business education or separately as a part of a convention. Based on grounded marketing and business model, the information provided is supported by real examples from my own practice and will be a source of immediate inspiration to boost the participants awareness about their business.

REFERENCES

SPORT CONGRESSES:

GET TOGETHER CONFERENCE (Ghent, BE and Amsterdam, NL)

INFINITY CAMP (Hasselt, BE)

FUNZIONI IN AZIONE (Bologna, IT) since 2015

TRIATHLON WORLD (Brussels, BE)

INTERNATIONAL FOOTBALL EXCHANGE (Brussels, BE)

HEALTHPRO (Brussels)

SPORTCONGRES (Ghent)

ORGANIZATIONS WHO HIRED ME AS A SPEAKER:

Ministerie van Onderwijs | Rotary Club Antwerp Metropool | Rotary Club Turnhout | Ritary Club Bornem | Exxon Mobil | VUB - University of Brussel |Thomas More Hogeschool | Hogeschool Universiteit Brussel | VIVES Hogeschool Torhout | AP Hogeschool Antwerpen | FONTYS Hogeschool Eindhoven | HOWEST Hogeschool Bruges | ASPRIA Health Club - Milano | ASPRIA Health Club - Bruxelles | SPORTOASE | Belgian Handball Federation